Read an extensive interview with Niki from Easy Forex, their marketing strategy, customer approach, advantages, and future plans.
Q. What is your professional background?
A. Easy-Forex™ Trading Platform, founded by a group of bankers, Forex and Internet experts, offers Forex traders direct access to the global currency markets.
Q. Who are your targeted audience?
A. Anyone wishing to participate in Currency Trading. We particularly focus on the individual, whether it is their first time, or for more experienced traders.
Q. Is your main focus of your business online or offline?
Q. Why should a trader choose Easy-Forex over another broker?
A. We provide an easy to use online platform that gives you 24/7 access from anywhere in the world; with useful features, training guides and full transparency. Key features of trading with us include:
• Start trading for as little as $50USD – credit card deposits possible
• No maintenance margin
• Online software – no software download necessary
• Personal account managers – online Chat and SMS features
• ‘freeze rate’ feature – unique to Easy-Forex™
• Comprehensive technical tools and indicators
• Transparent – no commissions or hidden costs
• Competitive spreads with various account types offered
• Regulated in US, AU and EU
• Islamic trading accounts available
• Security and privacy are a major priority
Q. What advice do you have for someone who is just starting to trade the forex market?
A. At Easy-Forex™, we believe that good training and relevant, up-to-the minute information is essential to achieving trading success. We offer a number of educational resources including guided tours and a comprehensive online guide to Forex trading. Our website has online chat facilities, and live feeds to charts, news, currency rates and outlooks. The best way to learn is to start trading and with a low margin deposit at just $50USD you can learn the market step-by-step.
We also warn our clients that currency trading does involve risk and strongly advise them to read terms and conditions and risk disclaimers.
Q. How different is the forex market today from what it was 2 years ago?
A. There are many more, new platforms available today. However, the trader is better informed and they are looking for a professional company that offers personal service and is fully transparent. Today’s trader wants to know that they are talking to real people, with a real address and with a company that is meeting all regulatory requirements.
The trader in today’s market is looking for value-added features such as SMS functionality, trading tools and personal training and support.
Q. Do you also offer Fund management services?
A. No. Easy-Forex™ acts as Market-Maker. Though, we do serve traders who may trade for others.
Q. What do you think about Forex scam problem in the on-line Forex brokers market?
A. This happens much less in regulated environments such as the EU, US and Australian.
Q. Where do you see Easy-Forex 2 years from now?
A. Continuing to lead the way in opening up the Forex market to individuals wishing to trade. Creating a more accessible and transparent environment for the trader to operate in safely. And maintaining and improving our place as one of the 10 world biggest Forex retail platforms.
Q. What Marketing Methods have you taken so far?
A. Traditional ‘off-line’ marketing including printed media, TV, presence at professional Forex and Affiliate Expos. ‘On-line’ direct advertising through various media providers and internet affiliates. Easy-Forex™ was the first to launch a Forex-Affiliate platform. We now have over 40,000 worldwide registered affiliates.